The Company Behind The Brands
Unlocking potential through sport.
We own and run a network of sport brands, and put the same teams, systems and infrastructure to work for everyone else.
We own the brands we build. And we build for the brands we don’t.
We’re the operation behind a network of sport brands.
Each keeps its own name and its own following. Behind them sits one engine: events, timing, production, media, technology, marketing, commercial. Built once. Shared by all.
And not only for us. Rights holders, venues, charities, federations, consumer brands. Same teams, same systems, your name on the front.
Three divisions. One operation.
Events and production, media and technology, active lifestyle. What runs our own brands runs everyone else’s too.
Events & Production
Designing, operating and growing sport experiences around the world.
Media & Tech
Creating content, tech and media products that connect audiences with sport.
Active & Lifestyle
Coaching, kit and products for an active lifestyle that goes beyond race day.
Two ways we work.
One operation, pointed in two directions. Whether the name above the door is ours or yours, the team delivering it is the same.
Owned & operated
Brands we own outright and run day to day. We build them, buy them, scale them, and keep them close to the people who turn up.
- Full ownership and operation
- Shared delivery, technology and marketing
- Long-term investment and growth
- Acquisition of established brands
Client & partner work
The same teams, the same infrastructure, working for organisations we don’t own. Rights holders, venues, charities, federations, consumer brands.
- Event delivery and production
- Timing, technology and participant platforms
- Media, content and audience growth
- Commercial and sponsorship strategy
The brands we own and operate.
Every business here is ours. Owned outright, run by the same people. The client work sits alongside it, under someone else’s name.
RunThrough
Mass participation events.
Over 300 events annually across the UK and internationally.
SnapMyRun
AI photo & video for race day.
Facial recognition, bib-number search and instant video highlights.
Built for global growth.
Operating across four continents today, and structured to scale internationally.
Sport changes lives.
Whether it’s a first 5k, an elite performance, a life-changing retreat or a piece of content that inspires someone to get active, we believe sport creates lasting, positive impact. Everything we build starts with that belief.
Building the future of sport.
We’re building the next generation of sport businesses, where participation, media and active lifestyle work together to create greater value for participants, brands and communities. Because progress starts with possibility, and more is always possible.